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Privacy Policy December 2015

Your privacy is important to us and we shall take care to safeguard it. The personal contact details that you provide us will NOT be used to advertise or market goods or services directly to you and we do not allow our clients to market directly to you.

This policy should answer any concerns you may have regarding your privacy. However, if you do not understand this privacy policy please refer to the Any Questions? section below to contact us. If you are under the age of 16 (without prior consent from a parent or guardian) you should not participate in the Consumer Pulse panel.

Our Privacy Policy may change and therefore you should review it regularly; see our archive page for a summary of the relevant changes. We will of course notify you of any changes where we are required to do so.

When and what information do we collect?

Some personal data is collected when you volunteer to join Consumer Pulse and again when you scan in your household shopping. In particular, Kantar Worldpanel may collect (you will be prompted for consent) and hold:

  1. details of your name, address, telephone number, and email address;

  2. information regarding your purchases, recorded by you using our websites, mobile app, or similar method;

  3. information about your household internet browsing behaviours (see the section entitled Cookies below for further information on the collection of this)

For your information we have certain security measures in place to protect against the loss, misuse, and/or alteration of the information that Kantar Worldpanel may collect. However, no security system is impenetrable. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data held by us; any sharing with us is at your own risk. Once we have received your information, we will use good practice procedures and security features to try to prevent unauthorised access.

We acknowledge and accept that some of you may not wish to provide certain requested information but we are still happy to have you participate in our research programmes and will do our best to win your trust.

What do we do with your personal information?

We will publish summarised reports about Consumer Pulse research. These reports will not personally identify you or members of your household.

By sharing with us your purchasing information, information you choose to provide by completing surveys and information about your internet browsing behaviour that may be collected by accepting cookies of our third party market research partners, you acknowledge and consent that this information, along with other personal data, will be collected and used by Kantar Worldpanel for the purpose of market research on behalf of our clients, market research analysis, building a profile of your behaviour and interests and assigning segmentations to your profile, compiling reports, internal administration, internal training and/or to fulfil our obligations to you. Any information you provide to us will be treated with care and respect and we will not mislead you in any way.

Third party data sources may provide us information on your purchases (both online and off-line), your household and lifestyle information, and broader demographic and personal history details. We may combine this information with other information to create and enhance profiles that are shared as described in this Policy. For example, by looking at both web browsing activity and in-store purchases, our research may identify a consumer segment whose members view certain websites or advertisements when they are in the process of researching a product but are likely to make the actual purchase in a physical store. This data can help the manufacturer or seller of that product better understand where to find customers who may be interested in their products.

We may use your data, including personally identifiable information we may have obtained directly or through a trusted third party vendor, to enhance our or our customer's consumer segments explained above. We may use personally identifiable information in this way when clients or partners already have this information because it is usually the only way to match our profiles with those of our clients or partners. Although in each of these cases we permit these other parties to use your information to enhance their broader consumer segments, to which they then may target advertising, we prohibit these parties from using your information to target advertising to you individually. So in the normal course of your online activities, you may be a member of a broader consumer segment that sees particular advertising that your data helped create.

When working with a third party (such as another data provider) to supplement your profile, we protect your privacy by having our partner sign a confidentiality agreement stating that they will not share personally identifiable information or sensitive information with unauthorised parties. We instruct them to maintain the confidentiality, security and integrity of the information we provide and not to use the information for any purpose other than those we explicitly authorise. We may share information about you with authorised vendors and service providers, such as BI (The Business Improvement Company) who operate the Reward Accounts for each panel member, in connection with the services they perform for us. These third parties are prohibited from using your information for any purposes other than those we explicitly authorise.

You consent to us using your personal data to provide you with correspondence or any communications relating to market research which may require your involvement.

Who will we share your information with?

You consent to us sharing your personal data in the following circumstances:

  1. your participation status, purchasing information, survey response, demographic information and any other information contained in the survey or questionnaire may be shared with other companies within the Kantar Group;

  2. information that your profile is associated with a particular segmentation may be shared with third parties engaging us to provide market research analysis. These third parties may combine this information with other data collected about your browsing habits on their websites and those of their affiliated partners;

  3. if we have been legitimately asked to provide information for legal or regulatory purposes, including to the Market Research Society, or as part of legal proceedings or prospective legal proceedings;

  4. if we employ companies and individuals to perform functions on our behalf for the purposes set out in the What do we do with your personal information? section above
  5. if our business (or any part of it) is sold or transferred at any time, the personal data we hold may form part of the assets transferred although will still only be used in accordance with this policy. Further, in the event that we sell or buy any business or assets, we may disclose your personal data to the prospective buyer or seller of such business or assets.

Please be assured that, other than as set out here, we will not pass your personal data to a third party company without your prior consent.


Where we have given you (or where you have chosen) a password which enables you to access Consumer Pulse, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Contacting us - access to information and updating your information

The Data Protection Act 1998 (the "DPA") gives you the right to access information held about you. Your right of access can be exercised in accordance with the DPA. Any access request may be subject to a small fee to meet our costs in providing you with details of the information we hold about you.

Please notify us by email to if you have provided us with your personal data and if you:

  1. do not wish your personal data to be used in a manner described above (we should be grateful if you set out your specific objections to any use);

  2. wish to see the personal data we hold about you. Of course if the information is inaccurate, incomplete or irrelevant, we shall correct or delete it after discussing the matter with you.

Further, if your personal data changes or if you have any queries about how we use your personal data, please let us know by contacting us as set out above.

Transferring information

You consent to us transferring your personal data to other companies as described in the Who will we share your information with? section above in and out of the EEA only for the purposes mentioned above in the What do we do with your personal information? section. We will take reasonable steps to keep your personal data confidential and secure and to treat it in accordance with this Privacy Policy.


If you are under the age of 16 prior consent must be given by a parent or guardian to participate in the Consumer Pulse panel.

Other members of your household

You consent to us that you have informed all other members of the household about the Consumer Pulse program and obtained their consent for participation and collection of any data about them or their purchases that is collected in normal the course of involvement.

Any questions?

If you have any questions about this privacy policy please email


This privacy policy is governed and construed in accordance with English law.

We are Kantar Worldpanel. Our registered address is Kantar Worldpanel, Westgate, London W5 1UA (company number 3073845).

Kantar Worldpanel, formerly known as TNS Worldpanel is part of the Kantar Group. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit

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Cookie Policy

Cookies are small text files stored on your computer that allow websites to remember visitors and their preferences.

As with many other websites on the Internet we use cookies to enable the smooth running of our site and make your experience of it as pleasant as possible. Additionally, third parties use cookies through our websites on behalf of us to collect information regarding your browsing behaviour when you visit their websites and those of their associated partners, as described in more detail below.

You can control how cookies are handled and stored or delete all cookies by changing your browser settings. Please see your web browser's Help function for details about how to do this. However, please be aware that our websites may not function correctly if cookies are disabled.

Our websites use the following types of cookies:

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Terms and Conditions of the Consumer Pulse Rewards Programme

  1. A reward account will be opened for you automatically on joining the Consumer Pulse panel provided you have read and accepted the privacy policy and terms and conditions. Details of our privacy policy are available here or by request from the Consumer Pulse helpdesk on 08085 774 445.

  2. In particular you are consenting for Kantar Worldpanel to pass your name and address details to our rewards provider BI (The Business Improvement Company) and any suppliers acting on their behalf. This is purely for the delivery of your reward items.

  3. Points will be rewarded as described on

  4. Points can be checked and redemptions made online at any time on or by calling the rewards hotline on 0800 0121 488.

  5. If you have any queries relating to your rewards then you can call the rewards hotline on 0800 0121 488 or e-mail

  6. Any other Consumer Pulse queries (e.g. where you should enter items) should go to the Consumer Pulse Helpdesk on 08085 774 445 or e-mail

  7. Kantar Worldpanel reserve the right to change the rewards programme.

  8. Kantar Worldpanel reserve the right to change the reward items on offer.

  9. Kantar Worldpanel will notify you of any changes to the programme at least a month in advance.

  10. The minimum voucher denomination is £10 (10,000 points).

  11. All orders will be processed within 5 days of receipt.

  12. Panel member point’s accounts will be credited within 5 working days of reward.

  13. Order values of £79.99 or lower will be sent via first class post.

  14. Order values of £80.00-£199.99 will be sent recorded delivery.

  15. All other order values will be sent special delivery and signed for.

  16. Reward items will be sent to your home address only (the one currently registered with Kantar Worldpanel).

  17. Kantar Worldpanel reserve the right to decide membership of the Consumer Pulse panel.

  18. Upon retirement from the panel no further points will be rewarded after this date.

  19. You can redeem any outstanding points up to 8 weeks after your panel retirement date.

  20. Kantar Worldpanel may temporarily freeze your account to cover extended periods where panel members cannot contribute to the task. (extended holidays, illness, moving home etc.). This will be at Kantar Worldpanel’s discretion.

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